The 20-second rundown. 

  • In 2024, we officially joined the Havas Media Network family.  
  • As part of this move, we joined forces with Havas Business and Search Laboratory US.  
  • Combined, we offer B2B clients a complete full-funnel service — from brand right through to performance. 

Kicking off a new journey. 

We’ve always been a tight-knit team of B2B experts known for working with bold, progressive brands. Our agency has established a reputation for helping clients think beyond the sale, so they can maximize lifetime revenue from ‘Forever Customers’. 

And by joining the Havas Media Network, we’re taking another big, exciting step in our B2B journey. 

Because now…  

We can bring entirely new capabilities to the table. With the expertise of Havas Business and Search Laboratory US, we have a truly full-funnel offering that includes niche skill sets in big brand media thinking, customer experience, strategy, digital PR, and SEO. 

Which is great news for our clients.  

Because we’re able to help B2Bs reach their audience in powerful new ways, at every stage of the buyer journey: 

  • Enhanced performance marketing: The addition of Search Labs means we can offer clients advanced capabilities in search engine optimization, search engine marketing, and other performance marketing tactics.  
  • Big brand thinking: By working alongside Havas Business, we can bring clients some of the best B2B branding expertise in the industry, backed by deep knowledge in strategy consultancy and media planning. 
  • Global reach: We can now tap into an even wider global network of teams and talent. For our clients, that means we can deliver campaigns at unprecedented scale and tailor messaging based on regional knowledge.  

Quick thoughts from our leadership team. 

“Working alongside Havas Business and Search Labs means we’re able to really expand our thinking and skillsets, which is great news for our people and our clients.” Andrea Glenn, CEO at Ledger Bennett. 

“The expertise we can now offer clients is so much broader and informed. From brand to performance, we can deliver niche capabilities right across the funnel.” James Boulton, Managing Partner at Havas Business. 

“We’re putting together a B2B powerhouse of experts. Everybody brings their own talents to the table, which means we now have a bigger proposition to take to clients.” Laci Wiggins, Executive Vice President at Search Laboratory and Havas Business. 

Big plans for the year ahead.                         

In 2025, we plan to combine these new areas of expertise and mine the resources available to us as part of the Havas Media Network. And we’ll also continue to help B2B brands turn their customers into Forever Customers. 

We have quite a few big announcements headed your way, so keep checking our blog, follow us on LinkedIn, or get in touch today to see how Ledger Bennett can connect your brand to your next perfect client.