Job Title: Account Executive, (Social & Programmatic)
Department: Media
Location: London/ Hybrid
Key Responsibilities
- Strong desire to learn about new and relevant B2B demand-side platforms (Social & Programmatic)
- Daily campaign pacing adjustments to deliver plans to set campaign budgets
- Daily campaign optimisation using various tools as well as Excel-based data analysis.
- Daily reporting updates to direct team
- Weekly analysis of budget pacing and campaign performance to set KPIs
- Weekly update of on the application of brand safety tools including blocklists
- Weekly reports of consumer insights and performed optimisations
- Service ad hoc reporting requests by direct team members or client planning teams
- Develop optimisation strategies across a variety of advertisers
- Deploy testing methodologies on campaigns under the direction of line manager
- Show interest and desire for new product testing and implementation
- Develop a basic understanding of the role and services of the media agency as well as the direct partners and suppliers
What we look for
- 12+ months (internships included) of experience any media channels (social, programmatic and/or search), ideally in media agencies.
- A positive mindset.
- Self-starter with proactive attitude to work.
- Ability to thrive in a fast-paced, entrepreneurial environment.
- Proven knowledge of creating social media plans, paid activation, optimisation and reporting.