Job Title: Senior Account Manager, Media Planning

Department: Media

Location: London / Hybrid


Key Responsibilities


What You Will Do

  • Support the development and execution of high-quality media plans across the full marketing funnel.
  • Collaborate closely with teams in strategy, content, creative, and activation to design and deliver multi-channel campaigns that align with client goals.
  • Conduct research and analysis to inform media planning decisions, using tools and data to uncover insights and opportunities.
  • Work across key channels such as social, search, programmatic, ABM, and publisher partnerships to implement integrated campaigns.
  • Partner with activation teams to ensure smooth execution of media plans, monitoring for accuracy and alignment with objectives.
  • Lead and participate in client reporting calls, presenting performance insights and recommending optimizations to improve results.
  • Contribute to the creation of measurement frameworks, KPIs, and reporting processes to assess the effectiveness of media campaigns.
  • Manage day-to-day tasks for media planning projects, ensuring timelines and deliverables are met.


Client Management

  • Serve as a trusted advisor for clients, providing thoughtful recommendations to enhance their media strategies.
  • Support other senior team members in identifying growth opportunities within client accounts.
  • Present data-driven media solutions and updates to clients, tailoring communications to meet their needs.


Role Competencies

  • Utilize industry knowledge to recommend planning and strategic improvements for B2B clients.
  • Analyze and interpret market data to identify gaps and actionable insights for campaigns.
  • Leverage internal tools, platforms, and products to deliver innovative media solutions for clients.
  • Maintain strong organizational and project management skills to handle multiple accounts and initiatives.
  • Collaborate effectively with internal teams and junior planners to deliver exceptional work.


Specialist Skills


Social Media Activation

  • Experience in planning and executing campaigns across platforms such as LinkedIn, Meta, Twitter, and other B2B channels.
  • Knowledge of how to develop social strategies that align with broader media objectives.


Programmatic Activation

  • Familiarity with programmatic tools like DV360 and audience insight platforms.
  • Basic understanding of programmatic reporting and forecasting to inform plans.


ABM Activation

  • Exposure to account-based marketing campaigns using platforms like Demandbase or 6Sense is a plus.
  • Collaboration with strategy teams to develop and refine ABM campaign plans.


Requirements

  • Experience: Minimum of 3–5 years in media planning, ideally with B2B clients or global campaigns.
  • Channel Expertise: Experience in media planning across key channels such as social, search, programmatic, and publisher partnerships.
  • Analytical Skills: Strong ability to interpret data and apply insights to improve campaign strategies and outcomes.
  • Collaboration: Proven ability to work effectively in cross-functional teams and manage multiple projects simultaneously.
  • Tools & Platforms: Familiarity with media planning tools (e.g., DSPs, social media platforms, analytics platforms).
  • Education: Bachelor’s degree in marketing, advertising, or a related field (or equivalent experience).

Apply now.

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