insight
Using AI to scale ABM. Many B2B brands are doing it right now. Is that a good thing? For now, the jury’s out. It remains a live experiment in outsourcing craft and thinking to a technology with huge potential, though few…
The future of B2B brand building is intention and consistency.
This is the last post in a 3-part series on brand, co-authored by Ledger Bennett (Michelle Nagelberg, Chief Strategy…
Why Playing it Safe is the Riskiest Move in B2B Branding.
This is the second in a 3-part series on brand, co-authored by Ledger Bennett (Michelle Nagelberg, Chief Strategy Officer) and TRIPTK (Matthew Sim,…
Creating a Fire Brand: 4 Lessons for B2Bs from Our Clients.
This is the first in a 3-part series on brand, co-authored by Ledger Bennett (Michelle Nagelberg, Chief Strategy Officer) and…
This is the last in a 3-part series on audience understanding, co-authored by Ledger Bennett (Anna Harris, SVP of Strategy) and…
Want to Reach More B2B Buyers? Get Clarity on These 4 Things.
This is the second in a 3-part series on audience understanding, co-authored by Ledger Bennett (Anna Harris, SVP of Strategy) and DMPG (Graham Newell,…
Jason Fletcher joins Ledger Bennett as Executive Creative Director.
We are pleased to announce the appointment of Jason Fletcher as Executive Creative Director. Fletcher brings more than three decades…
In 2026, B2Bs Need To Prioritize One Thing: Getting A Deeper Understanding Of Their Audience.
This is the first in a 3-part series on audience understanding, co-authored by Ledger Bennett and DMPG (Graham Newell, Head of…
In a Digital World, In-Person Still Wins: 3 Reasons Face-to-Face Networking Matters
‘Anyone fancy joining me on a hike up Camelback Mountain?’ I was in Phoenix, Arizona, standing in a crowded lift with a group of strangers…
Resources.
The Golden Bullet Key Accounts. Group Accounts. Strategic Accounts. Tier 1 Accounts. Whatever you call them, it doesn’t really matter. They’re the accounts of high-value to your business that you really want to target.…
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