insight
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why should marketers intentionally attempt to make better mistakes? And is…
Recent thoughts.
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
AI video tools have huge potential for content creators. Here’s how they could benefit B2B
“Luma AI’s Dream Machine Shocks the World.” “Google’s new ‘Veo’ AI text-to-video tech is incredible!” “OpenAI’s Sora Just…
When B2B brands ask how to get the most out of AI, I tell them this.
Let’s start with the elephant in the room: this isn’t another blog about whether ChatGPT is good at writing marketing copy (we’ve all read the…
Social media strategies are about to change forever — here’s the proof.
It’s fair to say, articles about AI and marketing aren’t in short supply right now. My LinkedIn feed is full of them (and half of them seem to be…
World travel = better work? 3 benefits of nomadic marketing
A few years ago, I sat down with a sigh at my 8–5 desk job, bleary-eyed from the 45-minute rush hour commute. I liked my job. But staring out the…
Helping brands to pursue their Forever Customers
To maximize customer lifetime value, B2B brands need to take their buyers far beyond the sale — all the way to brand advocacy. Watch our showreel to…
When done right, Account-Based Marketing (ABM) can be the most effective way to build your bottom line. By following a kaizen model, you can…
Resources.
B2B Demand Generation Infrastructure 2.0.
Discover a world class Demand Generation business model Efficient, personalized, data-driven. B2B marketing is always changing, but the fundamentals roughly stay the same. You’re looking to drive the right prospects with…
The Six Stages of Demand Center Maturity presentation
Move on up Has your business moved up a level? Adopted new technologies or strategies, maybe? Started more sophisticated operations than ever before?…
European email legislation table
You v. Europe Complying with one country’s data protection legislation is tricky enough. But a whole continent? On the one side there are 27 EU…
Account Based Marketing – The Golden Bullet
The Golden Bullet Key Accounts. Group Accounts. Strategic Accounts. Tier 1 Accounts. Whatever you call them, it doesn’t really matter. They’re the…
More of the good stuff.
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
Content Marketing Strategy: How to Rank & Persuade
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
Why B2B brands need to start thinking about ‘The Kindness Economy’
“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy.…
Buyer Personas, User Personas and the Road to Customer Lifetime Value
Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a…
Why Brands Should Be Embracing Neurodiversity
What is neurodiversity? The term neurodiversity is a relatively new and fluid definition for members of society with a neurological condition that…
Why Product Led Growth is a Key Component of Your Revenue Engine
At Ledger Bennett, we’ve been helping our customers accelerate their revenue engine for many years through a focus on the evolving best practices in…
5 Tips to Win the Revenue Marketing Era
Why is revenue marketing so important? The definition of revenue marketing, is the process of developing repeatable prospecting programs in order to…
How COVID Forever Changed the B2B Buyer Journey
In early December 2019 the world began a new journey, the global impact of which could never have been predicted. Whether skeptic or believer,…
White Paper: Crafting Effective Virtual Event Marketing Programs
The events of 2020 accelerated cross-discipline digital transformation within an array of business landscapes, necessitating marketplace changes…
What ‘agile’ really means for marketing
An article in the Harvard Business Review poses some questions: What if a company could achieve positive returns with 50% more of its…