insight
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why should marketers intentionally attempt to make better mistakes? And is…
Recent thoughts.
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
AI video tools have huge potential for content creators. Here’s how they could benefit B2B
“Luma AI’s Dream Machine Shocks the World.” “Google’s new ‘Veo’ AI text-to-video tech is incredible!” “OpenAI’s Sora Just…
When B2B brands ask how to get the most out of AI, I tell them this.
Let’s start with the elephant in the room: this isn’t another blog about whether ChatGPT is good at writing marketing copy (we’ve all read the…
Social media strategies are about to change forever — here’s the proof.
It’s fair to say, articles about AI and marketing aren’t in short supply right now. My LinkedIn feed is full of them (and half of them seem to be…
World travel = better work? 3 benefits of nomadic marketing
A few years ago, I sat down with a sigh at my 8–5 desk job, bleary-eyed from the 45-minute rush hour commute. I liked my job. But staring out the…
Helping brands to pursue their Forever Customers
To maximize customer lifetime value, B2B brands need to take their buyers far beyond the sale — all the way to brand advocacy. Watch our showreel to…
When done right, Account-Based Marketing (ABM) can be the most effective way to build your bottom line. By following a kaizen model, you can…
More of the good stuff.
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
5 Tips to Build a Customer Success Revenue Engine
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
The Marketing Revenue Accountability Roadmap
Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more…
Marketing Funnel vs. Sales Funnel: A Complete Guide
Have you ever wondered how sales and marketing fit together? How the messaging is similar but also different? What someone meant when they talked…
Recreating the intensity of sales decision making through virtual events
COVID-19 has meant face to face events are no longer going ahead. This presents a new reality for building sales pipeline. Agility here is key.…
Will a temporary block for contact selling lead to a permanent shift in digital first selling?
There’s no getting away from it, we’re facing an unprecedented time in human history. In the midst of what is a fairly gloomy period, there are…
ABM, Sales Navigator and a 5 step process for Social Selling
ABM and Social Selling. Everyone wants a piece of the action and it’s obvious why. Companies want to win key accounts. And with the ascendancy of…
Have you stopped loving your customers?
At this years Sirius Decisions Summit, 67% of the audience claimed that they didn’t have a formal standard of tracking post sales efficiency. Which,…
Social Selling: Your new best friend!
Unless you’ve been living under a rock (or on Myspace), you’ve probably heard the phrase ‘Social Selling’ bandied about for a while now, but…
From Hades to Valhalla: A tale of sales, blame and redemption
Batch and blast emails, broken pipelines and inefficient data capture technology… Welcome to Hades, a place I once called home. This is where my…