insight
So you’re looking to hire the best B2B marketing agency for you, but where to start? The space is packed with potential partners of all shapes, sizes and specialties, but how do you know which one will be the right fit for…
Google SERP Position Zero: The New SEO Holy Grail.
While organic rankings on the Search Engine Results Page (SERP) remain undeniably important in terms of the discoverability of your brand and ability…
5 Contingent Workforce Advantages for B2B Marketing.
With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance,…
5 Tips to Build a Customer Success Revenue Engine.
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
Content Marketing Strategy: How to Rank & Persuade.
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
Why B2B brands need to start thinking about ‘The Kindness Economy’.
“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy.…
Buyer Personas, User Personas and the Road to Customer Lifetime Value.
Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a…
The User-Driven Model for B2B Revenue Growth.
People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the personas, try…
Why Brands Should Be Embracing Neurodiversity.
What is neurodiversity? The term neurodiversity is a relatively new and fluid definition for members of society with a neurological condition that…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more…
Have you ever wondered how sales and marketing fit together? How the messaging is similar but also different? What someone meant when they talked…
COVID-19 has meant face to face events are no longer going ahead. This presents a new reality for building sales pipeline. Agility here is key.…
There’s no getting away from it, we’re facing an unprecedented time in human history. In the midst of what is a fairly gloomy period, there are…
ABM and Social Selling. Everyone wants a piece of the action and it’s obvious why. Companies want to win key accounts. And with the ascendancy of…
At this years Sirius Decisions Summit, 67% of the audience claimed that they didn’t have a formal standard of tracking post sales efficiency. Which,…
Unless you’ve been living under a rock (or on Myspace), you’ve probably heard the phrase ‘Social Selling’ bandied about for a while now, but…
Batch and blast emails, broken pipelines and inefficient data capture technology… Welcome to Hades, a place I once called home. This is where my…