insight
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why should marketers intentionally attempt to make better mistakes? And is…
Recent thoughts.
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
AI video tools have huge potential for content creators. Here’s how they could benefit B2B
“Luma AI’s Dream Machine Shocks the World.” “Google’s new ‘Veo’ AI text-to-video tech is incredible!” “OpenAI’s Sora Just…
When B2B brands ask how to get the most out of AI, I tell them this.
Let’s start with the elephant in the room: this isn’t another blog about whether ChatGPT is good at writing marketing copy (we’ve all read the…
Social media strategies are about to change forever — here’s the proof.
It’s fair to say, articles about AI and marketing aren’t in short supply right now. My LinkedIn feed is full of them (and half of them seem to be…
World travel = better work? 3 benefits of nomadic marketing
A few years ago, I sat down with a sigh at my 8–5 desk job, bleary-eyed from the 45-minute rush hour commute. I liked my job. But staring out the…
Helping brands to pursue their Forever Customers
To maximize customer lifetime value, B2B brands need to take their buyers far beyond the sale — all the way to brand advocacy. Watch our showreel to…
When done right, Account-Based Marketing (ABM) can be the most effective way to build your bottom line. By following a kaizen model, you can…
More of the good stuff.
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
Facebook Lead Gen Forms Work For B2B Campaigns
If you’re in media and have tested different media channels, you’ll quickly notice that each presents a unique user behavior or engagement. Search…
England’s World Cup By The Numbers [Infographic]
Whilst the rest of the country was sat on the edge of their seat, our analytics team was obsessing over the numbers. Football may not be coming home…
3 Social Sellers That Can Teach You A Thing or Two About Your Strategy
Ahhh social selling. If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this…
Winning with Audiences – Connecting Email Nurtures and Media Campaigns
As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the…
LinkedIn Lead Generation Forms – What’s All the Fuss About?
If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out!…
ROI of Organic Social – How Do We Measure It?
Marketers are continually under pressure to show return on investment for marketing spend and predict what results a tactic or level of spend will…
Where does organic social sit in the marketing funnel?
The marketing funnel helps businesses map the conversion of prospects into paying customers. It is important to understand the routes customers are…
What all social media managers can learn from KFC and #ChickenGate
Everyone makes mistakes but when it comes to business, making mistakes can have a lasting effect. Last week, horror swept the nation, KFC was in…
What are the benefits of reactive content?
Reactive content on social media has become common practice for many social media and community managers, but there are still some organizations who…