insight
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why should marketers intentionally attempt to make better mistakes? And is…
Recent thoughts.
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
AI video tools have huge potential for content creators. Here’s how they could benefit B2B
“Luma AI’s Dream Machine Shocks the World.” “Google’s new ‘Veo’ AI text-to-video tech is incredible!” “OpenAI’s Sora Just…
When B2B brands ask how to get the most out of AI, I tell them this.
Let’s start with the elephant in the room: this isn’t another blog about whether ChatGPT is good at writing marketing copy (we’ve all read the…
Social media strategies are about to change forever — here’s the proof.
It’s fair to say, articles about AI and marketing aren’t in short supply right now. My LinkedIn feed is full of them (and half of them seem to be…
World travel = better work? 3 benefits of nomadic marketing
A few years ago, I sat down with a sigh at my 8–5 desk job, bleary-eyed from the 45-minute rush hour commute. I liked my job. But staring out the…
Helping brands to pursue their Forever Customers
To maximize customer lifetime value, B2B brands need to take their buyers far beyond the sale — all the way to brand advocacy. Watch our showreel to…
When done right, Account-Based Marketing (ABM) can be the most effective way to build your bottom line. By following a kaizen model, you can…
More of the good stuff.
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
What makes a good organic social media campaign?
You’d be surprised how many times it’s come up over the years, especially working with B2B clients. The general guidelines I give anyone asking…
What do the announced Facebook changes mean for B2B?
Mark Zuckerberg has announced new changes to the Facebook Newsfeed, which comes as no surprise after algorithm changes in the last 18 months and…
Benefits of organic social
Over time many businesses, especially the larger ones, have edged away from organic social media and towards paid social. The argument for placing the…
5 social media predictions for 2018
It’s that time of year in the industry where the predictions for next year roll out. The beautiful thing about this is more than just the…
What are the best social media platforms for B2B?
When it comes to organic social media, the best advice is if you are going to do it, do it right – regardless of the platform! An ‘always-on’…
Engage, don’t broadcast if you want social media success
I often look at social media platforms, at the companies, brands and businesses using them and despair. I’m not sure if they’ve lost their…
Why the imagery you use on social media matters
Image is everything, and in business that’s true for the image of the brand that you’re presenting and the images you use in the marketing. This…
The best image sizes to use on social media
Social media marketing is an art form that many don’t understand. There’s so much that goes into a post or a content calendar. This includes what…
5 Social Selling tools that are going to make your life a lot easier
If you’ve not jumped on the social selling bandwagon by now, you’re behind the curve. It’s time for your business to take the bull by the horns…