insight
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why should marketers intentionally attempt to make better mistakes? And is…
Recent thoughts.
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
AI video tools have huge potential for content creators. Here’s how they could benefit B2B
“Luma AI’s Dream Machine Shocks the World.” “Google’s new ‘Veo’ AI text-to-video tech is incredible!” “OpenAI’s Sora Just…
When B2B brands ask how to get the most out of AI, I tell them this.
Let’s start with the elephant in the room: this isn’t another blog about whether ChatGPT is good at writing marketing copy (we’ve all read the…
Social media strategies are about to change forever — here’s the proof.
It’s fair to say, articles about AI and marketing aren’t in short supply right now. My LinkedIn feed is full of them (and half of them seem to be…
World travel = better work? 3 benefits of nomadic marketing
A few years ago, I sat down with a sigh at my 8–5 desk job, bleary-eyed from the 45-minute rush hour commute. I liked my job. But staring out the…
Helping brands to pursue their Forever Customers
To maximize customer lifetime value, B2B brands need to take their buyers far beyond the sale — all the way to brand advocacy. Watch our showreel to…
When done right, Account-Based Marketing (ABM) can be the most effective way to build your bottom line. By following a kaizen model, you can…
More of the good stuff.
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
HIDDEN GEM ALERT: Twitter Media Studio
Twitter Media Studio launched in August 2016 and has been hiding in plain sight ever since. Is this the native Twitter management tool businesses have…
Employees: The missing tactic in your social marketing plan
As individuals, your employees can freely publish content on social media. If they wanted to share content from your brand profiles, they could and…
Think before you #hashtag
Everyone who is aware of social media is aware of the hashtag and its search functionality. It started with Twitter and quickly made a successful…
Shameless self-promotion is a dangerous game
Like everyone, brands and celebrities will flock to social media to show their support for events that are in the news. Unlike most of us, they’re…
#Covfefe – Or why you need to proofread your tweets, even if you’re the POTUS
Last night, at 00.06 EST, Donald Trump sent out a tweet that was going to change the English language as we know it, and the internet went nuts: They…
You’ve come a long way baby! – A brief history of Twitter
Twitter is 11 years old. ELEVEN. Can you believe it? I’m starting to not remember a time before social media… Do you remember what Twitter looked…
Long Live Kim Kardashian! Queen of Social Marketing! *gulp*
Love her or hate her, you can’t deny that Kim Kardashian knows how to market herself. It’s the old ‘she’s famous for being famous’ moniker,…
Social Selling: Your new best friend!
Unless you’ve been living under a rock (or on Myspace), you’ve probably heard the phrase ‘Social Selling’ bandied about for a while now, but…
The 5 Best B2B Social Media Campaigns
In the B2B social media environment, collecting followers and likes is not enough to be successful. Modern marketers hunger for CTR, form fills…