insight
Using AI to scale ABM. Many B2B brands are doing it right now. Is that a good thing? For now, the jury’s out. It remains a live experiment in outsourcing craft and thinking to a technology with huge potential, though few…
The future of B2B brand building is intention and consistency.
This is the last post in a 3-part series on brand, co-authored by Ledger Bennett (Michelle Nagelberg, Chief Strategy…
Why Playing it Safe is the Riskiest Move in B2B Branding.
This is the second in a 3-part series on brand, co-authored by Ledger Bennett (Michelle Nagelberg, Chief Strategy Officer) and TRIPTK (Matthew Sim,…
Creating a Fire Brand: 4 Lessons for B2Bs from Our Clients.
This is the first in a 3-part series on brand, co-authored by Ledger Bennett (Michelle Nagelberg, Chief Strategy Officer) and…
This is the last in a 3-part series on audience understanding, co-authored by Ledger Bennett (Anna Harris, SVP of Strategy) and…
Want to Reach More B2B Buyers? Get Clarity on These 4 Things.
This is the second in a 3-part series on audience understanding, co-authored by Ledger Bennett (Anna Harris, SVP of Strategy) and DMPG (Graham Newell,…
Jason Fletcher joins Ledger Bennett as Executive Creative Director.
We are pleased to announce the appointment of Jason Fletcher as Executive Creative Director. Fletcher brings more than three decades…
In 2026, B2Bs Need To Prioritize One Thing: Getting A Deeper Understanding Of Their Audience.
This is the first in a 3-part series on audience understanding, co-authored by Ledger Bennett and DMPG (Graham Newell, Head of…
In a Digital World, In-Person Still Wins: 3 Reasons Face-to-Face Networking Matters
‘Anyone fancy joining me on a hike up Camelback Mountain?’ I was in Phoenix, Arizona, standing in a crowded lift with a group of strangers…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance,…
What is neurodiversity? The term neurodiversity is a relatively new and fluid definition for members of society with a neurological condition that…
A report on the Future of Work After Covid, released by McKinsey in February 2021 identified that the pandemic accelerated existing trends…
COVID has accelerated the need for business leaders to work hard to find the perfect balance of office use and WFH. When lockdowns began last year our…
A continuously evolving business landscape calls for fluid team skill requirements and has necessitated an increasing rate of adoption of the Hybrid…
Ledger Bennett Revenue Engine (LBRE) is thrilled to announce Andrew Barnes-Jones will be joining our team as Global Creative Director.…
Building product knowledge in-house is the easy part for revenue marketing leaders, it’s getting the ownership and buy-in from your external…
Modern B2B marketers exist within an ever-evolving ecosystem of channels, tactics, events and buyer needs continuously accelerating the rate of change…
Earlier this year we took some time to consider our Corporate Social Responsibility (CSR) approach. Our aim was to involve everyone across our global…