insight
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why should marketers intentionally attempt to make better mistakes? And is…
Recent thoughts.
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
AI video tools have huge potential for content creators. Here’s how they could benefit B2B
“Luma AI’s Dream Machine Shocks the World.” “Google’s new ‘Veo’ AI text-to-video tech is incredible!” “OpenAI’s Sora Just…
When B2B brands ask how to get the most out of AI, I tell them this.
Let’s start with the elephant in the room: this isn’t another blog about whether ChatGPT is good at writing marketing copy (we’ve all read the…
Social media strategies are about to change forever — here’s the proof.
It’s fair to say, articles about AI and marketing aren’t in short supply right now. My LinkedIn feed is full of them (and half of them seem to be…
World travel = better work? 3 benefits of nomadic marketing
A few years ago, I sat down with a sigh at my 8–5 desk job, bleary-eyed from the 45-minute rush hour commute. I liked my job. But staring out the…
Helping brands to pursue their Forever Customers
To maximize customer lifetime value, B2B brands need to take their buyers far beyond the sale — all the way to brand advocacy. Watch our showreel to…
When done right, Account-Based Marketing (ABM) can be the most effective way to build your bottom line. By following a kaizen model, you can…
More of the good stuff.
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
From CMO to CRO – developing your career to fit the future of business
As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the…
My Day to Make a Difference for Mental Health
25% of the UK population will experience a mental health problem of some kind each year. 20% of the population say they are always or often lonely…
Performing a marketing skills gap to help you plan for the future – in just 60 minutes
The importance of skills gap analysis Following on from a blog we wrote recently about building agile marketing teams we’d referenced the…
Everything we’ve learned from operating a remote and flexible working culture
It’s worth noting from the off, that Ledger Bennett are huge advocates of remote and flexible working. We know this because we’ve been on the…
Building an agile marketing team – use resourcing for competitive advantage
There are huge risks to an organisation’s success if any department operating within it isn’t fit for purpose and doesn’t align with…