Every business wants results. And, they want them quicker than ever before. Yet, having an ever-increasing ability to scale revenue and business growth isn’t easy. Quick results are rarely sustainable – tactics and activities will be adopted that have limited ability to ever reach the scale desired, but may drive some initial results. Being able to reach ever increasing audiences, on more channels, with greater efficiency takes time in building capabilities and competencies. It doesn’t happen overnight and unfortunately, there isn’t a quick fix.