Global Business Travel
What they do.
What’s better than a contact report, a phone call or a video conference with your agency? An in-agency avatar.
A member of our Client Success team, appointed to your business, gives you eyes and ears in the agency.
They’re your voice in meetings. They represent your interests when you can’t be there to do it yourself. They understand your vision and work on your behalf to make it a reality.
We can help you with:
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Planning and strategy so we have a deep understanding of what you want to achieve.
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Regular communication via whatever method works best for you.
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Quarterly business reviews that look at what’s been achieved and how, and how to do it better next quarter..
insight
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just one week. Watch the video below to see how we did it, including the results.
Recent thoughts.
Helping brands to pursue their Forever Customers
To maximize customer lifetime value, B2B brands need to take their buyers far beyond the sale — all the way to brand advocacy. Watch our...
There’s a lot to love about ABM. Done right, it can help you grow relationships with high-value accounts, increase average deal size, and boost customer...
Master the subscription economy and achieve Product-Led Growth.
Marketers are spending too much time chasing leads. The real value lies in nurturing one-off buyers into lifelong customers who become a source of predictable,...
Life as a Planner in 2023: It’s the mother of all jobs, but I wouldn’t change it for the world.
Are we Planners? Or are we Strategists? If you work in B2B, like I do, you might have been asked the same question. Even the...
The ‘forever customer’: expand your thinking about the post-sale customer journey
Anna Harris argues that B2B and B2C marketing alike need to reframe the customer journey around a long-term post-sale view of the ‘forever customer’. “Marketing...
Connected Thought: How client services help unlock customer lifetime value
The old siloes of marketing, product and customer success are coming together. To put the customer at the center, they need to be a cohesive...
How brand strategy unlocks Forever Customers (and 3 ways to get it right).
You’ve heard it before, and we’re going to tell you it again. B2B audiences have changed. And so must B2B marketing. The good news is,...
How to Select the Best B2B Marketing Agency
So you’re looking to hire the best B2B marketing agency for you, but where to start? The space is packed with potential partners of all...