American Express GBT
What they do.
When something clicks between a prospective customer and your brand, product or service, it’s a moment of truth. The more moments of truth, the stronger the relationship grows.
In the Planning team, we see ourselves as the truth tellers.
We’ll help you understand where the moments of truth happen, identify what prospects see as valuable information, and work out what makes them respond.
Then we’ll craft the experiences that create those moments of truth for you to connect with them.
That’s what shift prospects from being just prospects to being forever customers.
There are four ways (count them) we do this:
Marketing insight – we look at the wider landscape to give a context for your campaign.
Audience insight – we help you to get to know your customers and prospects, as well as you know yourself.
Campaign Support – we provide traditional creative services, as well as auditing your existing campaigns and interactive content.
Community Support – we support always-on Social Media (when today’s prospects want an answer, they want it now).
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